Have you ever been told to niche down and you have tied yourself up in knots so much that you feel completely boxed, but deep down you know your services can help a ton more people and niching down doesn’t seem to fit for you?
Then it’s time to actually map out a message that speaks more of your truth in a way that resonates with people who start to identify themselves to you and points to the heart of what you are trying to create in your business.
What’s incredible is that it actually resonates at an energetic level to those who actually share you values and are the exact type of clients who would get the most value from your work as well as people you could naturally partner with for greater promotion.
You have a message and you have at least one market – let’s give you the space to clearly map out what that is and then communicate that.
The problem as I see it right now
It’s innocent, but it’s created a massive problem for service based coaches, consultants and creatives.
People tell you all the time you have to be specific about who your audience is and that’s true, but it’s not the full truth, especially in the first few years. Coaches and programs are telling people all the time to keep niching to the point where they have a detailed avatar they have created because someone has told them they must.
“If you think education is expensive, try estimating the cost of ignorance.”
[/ld_testimonial][ld_button style=”btn-solid” title=”Register” shape=”circle” size=”btn-lg” link=”url:http%3A%2F%2Fwww.maverickcommunication.co.uk%2F||target:%20_blank|” color=”#ed9324″ hover_color=”#388091″ text_color=”rgb(0, 0, 0)” el_class=”popmake-297″]
My story
I had no idea what a niche was when I started my vocal coaching practice in 2008. I had a passion to teach singing at the time and mentor people in the way I had never been mentored. I began to serve people who came to me and I didn’t niche at all!
After a year or so, something started to happen, I began to see clearly who I enjoyed working with and who I didn’t. What drained my energy and who lit me up every time I saw their face. The sneaky lie is that you can bypass this process and just fill your life with high paying clients immediately and that’s not true for everyone.
My business grew and I developed areas of skill that I didn’t even know I had. The people came to me for speaking and I started to venture into new markets and raise my profile and my prices. It just happened naturally when I trusted my intuition. Yes there were times when a coach could see more in me than I believed I could, but it was never in conflict with how I really wanted to serve people.
The biggest mistakes I made with coaches and courses were when I didn’t follow my own path and when the course learning wasn’t part of my planned growth. You learn wisdom and discernment along the way.
My true work and message has taken me to places I could never have dreamed of and they approached me – people like The Development Banc of wales and The Ministry of Defence and continues to evolve to working with influencers like Matthew Pollard of The Introverts Edge to Networking and being invited to speak on his summit with the likes of Mike Michalowicz of Profit First fame.
Is the bootcamp right for me?
Are you someone who is genuinely interested in your personal development? If not and you just want more information, then this is not for you. However, if you want to make sure that the time and effort you put into your networking, conversations and how you communicate pays off, then this is perfect for you.
You are your business’s greatest asset despite all of the website and logo branding. You are your own brand ambassador, so how you shine and show up matters. But what matters even more, I believe, is the message you show up with.
If you are not convinced of what you stand for and can’t share that clearly, then as the marketer Seth Godin states….You will be unremarkable. Ouch.
If you have started your own business in order to create the time freedom and build a life on your terms, then it’s vital you are visible to those you can help. That’s impossible if you are vague, sound like everyone else or procrastinate on putting yourself out there.
It’s time to simplify, clarify and commit to sharing powerful stories with presence, and position yourself as the person who others pay attention to, refer and recommend. You owe it to yourself to focus on standing in your own spotlight and giving yourself the permission to own your zone of expertise.
Your passion will find its place - It's time to own your space on the world stage, whatever stage you are at and whatever stage you are on.
So what’s the key to getting your message blueprint together?
Certainly not more workbooks to fill in. Just one comprehensive document you can refer to for as long as you want.
We actually have to be known for one area that we are most passionate about, but that area can serve many markets in slightly different ways. The key is starting with one market and then expanding.
What’s totally useless in the market is to pressure yourself and box yourself in.
It really is about us.
What you want to say.
How you want to show up and express yourself.
Then creating the umbrella that helps others to come under.
Clarity comes from deciding what you want to show up and say and then taking action on that with a way to help people achieve the results they want now. Your message is the language that wraps that up beautifully.
“Persuasion happens naturally when you and your message are aligned to you passion” Angela
Yes, your message will attract some and repel others.
Are you ready to DISCOVER YOUR VOICE & MASTER YOUR MESSAGE?
No other coach is more expert than you and your own intuition. Yes they can be incredibly helpful but they or their programs can’t replace you discovering your own voice. I have made it my personal mission to help you trust yourself before you trust anyone else’s, then what someone else says can be a confirmation and not in conflict.
You don’t have to have a perfect avatar to create a pathway to clients in the next 4 weeks.
People who have now owned their message:
How will it work and why is it worth my time?
The bootcamp is run as a half day online event currently.
📌 You will have breakout rooms and exercises to help you clarify your message.
📌 With professional and peer to peer feedback as to what is actually making sense to people and where you could adjust your words or delivery.
📌 After that, map out your own perfect path to visibility. There is no perfect, but there is a perfect path for you.
This is a genuine opportunity to get it right the first time. What would it be like to actually make the impression you want to, rather than feeling as if you fluffed it yet again? All that mopping up with excuses and feeling as if you didn’t convey the true you.
You need the space to think and work out what works for you. You can’t do that if you are racing around like a busy fool; And let’s face it, there’s no one more foolish than the self employed plate spinner.
So click the button, join me on the next bootcamp and don’t forget to mark your calendar! You don’t want to miss this. I promise.
Program details :
Once you understand the 5 archetypes of a message that isn’t landing and craft your own simple message matrix you will have incredible clarity and a pathway to action, even if nothing has worked so far.
Without the clarity, you won’t back yourself or stop comparing yourself to someone further ahead who appears to have all their ducks lined up and you will follow the advice of others when you need to be creating your own path.
The Bootcamp Design
Discover your voice, map out your message
so you can attract and impact your audiences (yes more than one)
Part 1 :
Thursday May 26th from 1-4pm UK – 3 hour live workshop
Section I: Dial into the essence of You
Section II: Dial into your audiences
Section III: Dial into your profit product mix
In between ( allowing for you to celebrate the Queen’s jubilee as well if you want)
2 weeks map out your message blueprint
Bonus : Personal review of your message included (Value £97)
Part 2 :
Thursday June 9th 1-4pm UK – live workshop. – 3 hour live workshop
Section I: What to say when people ask you what you do
Section II: Map out momentum partners & create your sphere of influence
Section III: Get into action – Chunk & Commit.
Using your intuition and the science of good strategy to plan your next actions, your content and connections using the Message Matrix and finally walk away with your own message blueprint you can refer to time and again.
Are you ready to say goodbye to programs that ask you for a niche?
If you are, let’s go!
Book Your space
4 WEEK Message Blueprint Bootcamp – £222!!!
I don’t want money to be a barrier to you getting out into the world, so don’t sit on the fence waiting for another high ticket program to come along that tries to make you niche down too soon!
Jump on board and let’s meet online and LIVE on May 26th
My Mission Is Simple
[/ld_fancy_heading]
To help you become more of who you really are.
I’m Angela Durrant and I have done all of the hard work learning about visibility so that you don’t have to struggle. I have been a stage performer for 27 years, ran a private vocal coaching studio for 8 years and a corporate and training business called Maverick Communication.
My uncle was the famous U.K. entertainer and film star George Formby.
And I have a mission.
To inspire and empower you to discover your voice and lead from your light. To empower you to be able to communicate with your soul and skills and to support you to be your best self even under pressure.
Recent Comments